Brands are all around us. It is in fact, nearly impossible to go a single day without coming in contact with a brand of some kind.

Although people tend to not consciously swear loyalty to any one particular brand. Their subconscious mind is constantly making decisions about brands without them even knowing it. When you go to a store or shop online, brands are influencing your decisions. Brands permeate our culture and some may argue that they even define shifts in the way we think, act or view others. As external influences threaten their very existence, brands go through a transformation process over time, evolving to remain relevant. This is a research site created to document that process.